Team

Jaimee FriedlanderJaimee Friedlander

Founder/ Care Manager 

Aging Life Care Association Member

Jaimee Friedlander was born and raised in South Florida. She earned a Bachelor of Arts degree in Psychology from New College of Florida and a Master of Social Work (MSW) degree with a certificate in Aging Studies from Florida Atlantic University. She is a Licensed Clinical Social Worker (LCSW) and Certified Case Manager (CCM).  

Jaimee has dedicated her career to helping seniors and their families.  Before founding Guiding Care, Jaimee worked as a Geriatric Care Manager for Ruth and Norman Rales Jewish Family Services and as a Social Worker for The Louis and Anne Green Memory and Wellness Center.  

Jaimee aspires for every client and family to feel like they are being treated with respect and compassion. Jaimee takes a holistic approach to problem-solving by understanding that many factors impact one’s life, including physical, emotional, social, financial, and environmental factors. She uses the strengths approach and her expert knowledge of resources to find mutually decided upon and creative solutions for challenges facing older adults and their families. 

Jaimee is an active member of the Aging Life Care Association (ALCA) and the National Association of Social Work (NASW). She is also excited to be a published contributor in The Life Care Management Handbook (2021).   

Gail IsaacsGail Isaacs

Care Manager 

Aging Life Care Association Member

Gail Isaacs, Licensed Practical Nurse (LPN), has a passion for care management that stems from her personal experience as a family caregiver. 

Gail’s first career was in Human Resources, but she made the difficult decision to leave her job and become a caregiver for her father when he became ill. 

She studied nursing to become a better advocate not just for her father but also for her mother and brother and found her natural calling in the process.  Gail understands firsthand the struggles families face while trying to navigate the health care maze. 

Gail comes to Guiding Care with over 10 years of experience working with home health agencies as a clinical care coordinator and geriatric care manager. Her goal is to ensure the highest standard of care and quality of living for her clients while also providing families with support and peace of mind. Originally from Brooklyn, Gail lives in Boca Raton with her husband Michael and their two cats Shelby and Bullitt.  

Davida Barr

Care Manager 

Aging Life Care Association Member

Davida Barr is a dedicated Care Manager with a special gift for developing warm relationships with both clients and their families. This trusting bond, together with her passion for working creatively,  helps her clients to achieve the highest quality of life possible, while always ensuring their safety and welfare.

Holding a Master’s Degree in Social Work and Gerontology, Davida brings over 20 years of experience providing outstanding service and advocacy for seniors to Guiding Care. Her past work experience has included developing and fundraising senior-oriented community programs both in Israel and the United States, delivering collegiate-level gerontology courses for hospital staff, end of life counseling, and support group facilitation. She is passionate about providing personalized and compassionate care management for seniors.

Rhoda D’OyleyRhoda D’Oyley

Care Manager

Aging Life Care Association Member

Rhoda D’Oyley is a registered nurse (RN) and comes to Guiding Care with 27 years of experience in the medical field. Rhoda is delighted to be able to merge her extensive professional and personal experiences into her role as a care manager. Rhoda’s favorite quote is “together everyone achieves more.”

Rhoda has worked as a nurse in various settings from hospitals, to home health, and hospice care. She also has worked as a traveling nurse helping to transport surgical patients and medically needy travelers.

Rhoda was raised in New York City and currently resides in Broward County, Florida. She has 3 children and 8 grandchildren. Her hobbies include cooking, bowling, entertaining, listening to music, and spending time with close friends and family.

Vanessa WilsonVanessa Wilson

Care Manager

Aging Life Care Association Member

With over two decades of service as a Registered Nurse (RN), Vanessa Wilson brings a wealth of experience to the Guiding Care team. Her clinical work experience ranges from pediatrics to geriatrics. She enjoys the challenge of advocating for clients with complex medical conditions with empathy and precision.  Vanessa was born and raised in South Florida and enjoys gardening, cooking, and traveling with her husband and two children.

Amy FriedmanAmy Friedman

Care Manager

Aging Life Care Association Member

Amy Friedman has built a diverse and impactful career, beginning in Jewish Communal Services and fundraising as a Branch Director for the Mandel Jewish Community Center and The Jewish Federation of Palm Beach County, where she served as the Capital Campaign Director. For the past fourteen years, she has focused on healthcare, specifically in the private duty and Medicare home health sectors. Most recently, she worked as a Social Worker for VNA Health Group and has also held positions at Senior Helpers and Life Care Companions.

Amy is deeply passionate about supporting seniors and their families, providing guidance through the complexities of the healthcare system with warmth and inspiration. She holds a Master of Social Science Administration (MSSA) from Case Western Reserve University and a Bachelor of Social Work (BSW) from The University of Cincinnati.

Originally from Ohio, Amy has resided in South Florida for over 20 years, where she has cultivated numerous community resource partnerships to benefit seniors and their families. In her leisure time, she enjoys spending time at the beach, dining out, socializing with friends, and traveling.