Team

Jaimee FriedlanderJaimee Friedlander

Founder/ Care Manager 

Aging Life Care Association Member

Jaimee Friedlander was born and raised in South Florida. She earned a Bachelor of Arts degree in Psychology from New College of Florida and a Master of Social Work (MSW) degree with a certificate in Aging Studies from Florida Atlantic University. She is a Licensed Clinical Social Worker (LCSW) and Certified Case Manager (CCM).  

Jaimee has dedicated her career to helping seniors and their families.  Before founding Guiding Care, Jaimee worked as a Geriatric Care Manager for Ruth and Norman Rales Jewish Family Services and as a Social Worker for The Louis and Anne Green Memory and Wellness Center.  

Jaimee aspires for every client and family to feel like they are being treated with respect and compassion. Jaimee takes a holistic approach to problem-solving by understanding that many factors impact one’s life, including physical, emotional, social, financial, and environmental factors. She uses the strengths approach and her expert knowledge of resources to find mutually decided upon and creative solutions for challenges facing older adults and their families. 

Jaimee is an active member of the Aging Life Care Association (ALCA) and the National Association of Social Work (NASW). She is also excited to be a published contributor in The Life Care Management Handbook (2021).   


Gail IsaacsGail Isaacs

Care Manager 

Aging Life Care Association Member

Gail Isaacs, Licensed Practical Nurse (LPN), has a passion for care management that stems from her personal experience as a family caregiver. 

Gail’s first career was in Human Resources, but she made the difficult decision to leave her job and become a caregiver for her father when he became ill. 

She studied nursing to become a better advocate not just for her father but also for her mother and brother and found her natural calling in the process.  Gail understands firsthand the struggles families face while trying to navigate the health care maze. 

Gail comes to Guiding Care with over 10 years of experience working with home health agencies as a clinical care coordinator and geriatric care manager. Her goal is to ensure the highest standard of care and quality of living for her clients while also providing families with support and peace of mind. Originally from Brooklyn, Gail lives in Boca Raton with her husband Michael and their two cats Shelby and Bullitt.  


Davida BarrDavida Barr

Care Manager 

Aging Life Care Association Member

Davida Barr is a dedicated Care Manager with a special gift for developing warm relationships with both clients and their families. This trusting bond, together with her passion for working creatively,  helps her clients to achieve the highest quality of life possible, while always ensuring their safety and welfare.

Holding a Master’s Degree in Social Work and Gerontology, Davida brings over 20 years of experience providing outstanding service and advocacy for seniors to Guiding Care. Her past work experience has included developing and fundraising senior-oriented community programs both in Israel and the United States, delivering collegiate-level gerontology courses for hospital staff, end of life counseling, and support group facilitation. More recently, her work has centered on personalized geriatric care management for seniors in Princeton, New Jersey, and Boca Raton, Florida.